AstraZeneca
A new brand campaign for an asthma and COPD medication.  While the patient benefit - less restricted airways - was the main communication, the creative also invited healthcare professionals to reconsider how they treat these conditions.

Channels
Healthcare Professional Advertising
eDetailers
Leave behind

 

Danone Nutricia
Based on a 2014 white paper by an independent multidisciplinary panel of expert researchers and clinicians, Nurturing Future Health Through Nutrition was produced specially for parents and carers.

The booklet contains 20 practical recommendations about what can be done at each stage – from before pregnancy right through to toddlerhood – to help optimise a child’s future health.

Channels
Hospital ‘Bounty Bags’ for mothers-to-be
Doctors’ Waiting Rooms
Online

bioCSL
A new execution for the 2015 flu season, in a continuing campaign that highlights the contagious nature of flu, as well as its ugliness.

Channels
Surgery posters
Patient leaflets
Banners 

MSD Hub
MSD Hub is an IT application to help healthcare professionals identify patients needing a review (who may otherwise be lost in the clinic's records.)

Central to MSD Hub's launch was an innovative Augmented Reality application that made the technology simple and fun for sales representatives and customers.

Channels
Augmented Reality iPad App
Sales Support Materials
Trade Display/Pull-up Banners
USB Brand Reminders

Awards
IPA – Bronze
Clio Health – Bronze
Global Awards – Finalist
RX Club – Distinction

Movicol Liquid (Norgine)
For the launch of new MOVICOL Liquid, the brand's popular and well-established character was appropriately attired in swimming gear.

Channels
Pharmacy Journal Advertising
In-Pharmacy Point of Sale
Trade Displays
Consumer Website

PKU Nutrition
For those affected by PKU, diet is extremely limited. So when a new option arrives, it really does bring a new flavour to their lives. This creative highlighted the juice content and taste appeal of Nutricia's new range in an exuberant way. 

iNova
Refreshing an already successful TV campaign, we took a light-hearted approach to celebrating the doctor-patient relationship in successful weight loss.

Channels
Television (30 sec, 15 sec & billboards)
Online Banner Ads

InsightAU
Christmas is a time for sharing, so we asked partners and suppliers to take an ‘Elfie Selfie’ using the card we sent them, and then share it on our website’s ‘Elfie Selfie Wall of Fame’. The response was fantastic, with selfies from over 50 human elves, and good representation of dog, horse, stuffed bear and alien monster elves as well.

Channels
A3 Cards
EDM
Website

bioCSL
An integrated public health campaign about human papillomavirus (HPV) protection, to multiple audiences, tailored for different states. The creative approach unified communications with a strong visual identity, and avoided sexualising a potentially confronting issue. 

Channels
Health Professional Advertising
DM to Healthcare Professionals
Clinic Flyers
iOS App
Sales Force Support
Website

bioCSL 
Travel is all about getting from A to B, which provides a strong creative platform for promoting vaccination against hepatitis A and B for people visiting endemic areas.

Channels
Healthcare Professional Advertising
EDM & DM
Sales Support Materials
Clinic Posters

AstraZeneca
A new look for a mature brand puts happy tummies and patient satisfaction back into the picture for GORD.

Channels
Sales Support Materials
Healthcare Professional Advertising
T-shirts for Internal Event

bioCSL Ltd
A surgery poster reminding older people to talk to their doctors about risk factors for pneumoccocal pneumonia, and ways to protect against it.

bioCSL
A campaign aimed at parents and caregivers, emphasising the importance of timeliness for optimal protection against rotavirus in infants.

Channels
Clinics Posters & Brochures
Sales Force Materials

bioCSL 
Being tied to a toilet is something no traveller wants when on holiday or a business trip. We drew attention to this to help deliver our message about protecting against diarrhoea caused by cholera. 

Channels
Healthcare Professional Advertising
DM to Healthcare Professionals
Sales Support Materials
Clinic Poster

Awards
RX Club 2014: Awards of Excellence in poster and direct mail categories. 

AstraZeneca
Severe break-through pain has been described as the “drunken uncle who gatecrashes the party”. This campaign to healthcare professionals shows patients being empowered to effectively deal with it on arrival.

bioCSL
vaxSMS calculates appointment dates for all childhood immunisations, based on the baby's birthdate. Linked to a secure server and administered by clinics, it sends SMS reminders (with the clinic's phone number) directly to caregivers, and and also prints them a personalised immunisation calendar. Currently being trialled in clinics in South Australian and New South Wales. 

Channels
iOS App
User Guide
Video Tutorial

AstraZeneca
A simple but effective Information To Consumer campaign that focused on night-time waking as a measure of asthma control. It features a wise, likeable owl who represents a concerned doctor. 

Channels
Clinic Posters & Brochures
Sales Force Motivation Materials

We’re proud to trumpet the news that our 'Toilet Trunks' campaign for cholera protection achieved a 'finalist' in the prestigious Global Awards for healthcare communications.

And even more proud to win 'People's Choice' for the campaign at Bravo! in Sydney on November 13th.

The campaign has also been recognised with Awards of Excellence in the Direct Mail and Poster categories of the 2014 RX Club Awards.

AstraZeneca
Because patients can’t see the benefits of cholesterol-lowering medications, many aren’t taking them and may be at CV risk. This TV-led campaign features a real ex Special Forces officer, an expert in risk. He takes us below water to show how plaque builds up in arteries, unseen, like an underwater tunnel constricting with weed and debris, and urges a return to the doctor before it's too late. 

Channels
30 and 15 sec TV Commercials
Clinic Posters & Brochures
Online Display, Facebook and Google Advertisements
Rural Press & Advertorial
Radio (pre-recorded and live reads)
DM to Healthcare Professionals
Sales Team Support

Awards
Best Sound for a TV Commercial, Australian Screen Sound Guild 
Global Awards – finalist

Waxsol (Norgine)
Sometimes the simplest ideas work best. This low budget advertisement for ear wax remover used "white" space to deliver a clear benefit message with the assured voice of a trusted and established brand.

Channels
Pharmacy Journal Advertising

Awards
IPA Best of Health Awards – bronze
RX Club – excellence 
Global Awards – finalist