bioCSL
Highly targeted communications focused on two key age milestones for pneumococcal pneumonia immunisation. The aim was to encourage every person turning 65 or 70 to ask about pneumonia vaccination when they visited the surgery for their free flu vaccine.

Channels
Clinic Posters
Consumer Radio Advertising 
Sales Force Support Materials

bioCSL
A multichannel marketing campaign to drive uptake of influenza vaccine, showing the ugly reality and costs of flu.

Channels
Consumer Advertising
Elevator Media
Clinic Posters
OHG Partner Marketing Resources & Collateral
OHG-branded Clinic Materials
EDM & Online Brochures
 

Whether it's launching a new brand or refreshing an established one, we bring both strategic rigour and creative flair to the task, from initial conception to internal launch and rolling out stationery and business cards.

Approach and Capabilities
From initial strategy and scoping through to design and deployment, we strive for simple functionality and maximum engagement in every tablet and smartphone app. We work very effectively with other agencies, as needed, to achieve optimal outcomes for clients with tools that are highly useful and engaging.

Danone Nutricia
High-tech launch of an infant formula containing both pre-and pro-biotics.

Channels
iPad Sales Aid
Healthcare Professional Journal Advertising
Healthcare Professional EDM and Direct Mail
Sales Force Support Materials
Consumer Information Resources

Movicol (Norgine)
A special character was created to front an integrated campaign across multiple channels, to highlight MOVICOL's effective but gentle mode of action.

Channels
Pharmacy Point of Sale
Pharmacy Assistant Competition
Pharmacy Sales Support Materials
Healthcare Professional Sales Support Materials

Awards

RX Awards. Award of Excellence

MSD
Pharmacy educational and promotional campaign in support of mySCRIPT REFILL, an SMS-based prescription reminder service.

Channels
Sales Support Materials
Pharmacy Point of Sale 
Consumer Brochure

I-MED Radiology Network
A campaign to help position I-Med clinics as the first choice for GPs and patients, by highlighting the patient benefits that come with I-MED’s higher level of expertise and care.

Channels
Outdoor Posters
Transit Advertising
Clinic-branded Collateral
DM to Healthcare Professionals 

AstraZeneca
An Information To Consumer campaign urged people using heartburn medications but still suffering symptoms to return to their doctors and check whether the treatment was right for them. The campaign aired in the lead-up to Christmas (for many people a period of excess and increased heartburn triggers).

Channels

15” Television Advertisement
Website update
Clinic poster and brochure
Sales Force Support

CSL Limited
An internal campaign, "Quality. It’s your watch", culminated in 52 posters of different staff with their ‘quality pledges’ – one for every week of the year  – because CSL never stops thinking about quality. 

Channels
Internal Materials & On-site Posters

CSL Behring
Achieving successful outcomes in an ICU setting depends on many different factors. This campaign depicts fluid resuscitation as one of the important 'cogs' in improving the odds forpatients.

Channels
Sales Support Materials
Pull-up Banners

Bayer / bioCSL
An emotionally-driven campaign helped reposition a mature brand for new opportunities in a paediatric market.

Channels
Logo Treatment
DM to Healthcare Professionals
Sales Force Materials
Healthcare Professional Advertising
Patient Starter Packs

Awards
RX Club – Excellence Award

CSL Vaccines
Unifying and motivating CSL's travel vaccines team with personalised materials that portray each person as a unique superhero, and an important member of the combined force that helps protect Australia.

Channels 
Brand reminders
Notebooks

Awards 
Global Awards - finalist

Optometrists Association Australia
An occupational health campaign graphically illustrated the high prevalence of eye injuries in the workplace, and was customised for supporting partners.

Channels
Consumer Print Advertising
Workplace Posters & Resources
Direct Mail
Occupational Health Support Materials 

Approach and Capabilities
We bring a strong focus on user experience and utmost attention to detail to website design, implementation and updating - from microsites through to comprehensive online healthcare professional destinations and large
e-commerce sites.    

bioCSL
An integrated campaign to consumers and healthcare professionals, raising awareness of cholera and dehydration as a potentially serious issue for travellers.

Channels
Sales Force Materials
DM to Healthcare Professionals
Clinic Posters and Brochures
Online Consumer Advertising

Awards
RX Club – excellence 
Global Awards – finalist

CSL Limited 
A giant lunch bag draws attention to this low-budget philanthropic campaign, and is the receptacle for contributions. 

Channels 
Posters 
Lunch Room Donation Bags 

Awards 
RX Club – excellence 

Nutricia
A campaign for Karicare Comfort that combines rational and emotional benefits in a strongly branded and simple execution.

Channels
Healthcare Professional Advertising
Sales Aid
Direct Mail
Trade Displays
Heathcare Professional Resource Materials

AstraZeneca
Launch of a new combination treatment for type 2 diabetes.

Channels
Journal Advertising
Direct Mail
Sales Force Support Materials